What we do

Experiment Everywhere

Experimentation tells you what works and what doesn’t. A/B testing is only one type of experimentation, but many business settings require something else. Whether you wonder what advertising or in-store tactic is more effective, we got you covered. Experiments can be run everywhere if you know how. And we do.

Pricing and Discounting

Pricing and discounting is often where data can have the largest impact. Well orchestrated pricing and targeted discounts can boost your growth and profitability. We can help you get it right.

Causal Inference

Experiments are not always feasible or even necessary. It is sometimes possible to understand the causal relationships between your business tactics and your customer outcomes. Loyalty programmes and advertising can be hard to experiment with, but that does not mean you cannot assess its effectiveness. We are experts in causal inference and can put these powerful tools to good use in your business.

Something else?

Get in touch and describe your current challenge. If we cannot help you, we will find you someone who can. We have worked with many different business problems and have a great network of skilled people who can help you when we cannot.